Award for Pudong mixed use project | IR News

Award for Pudong mixed use project

Posted Date: 18/06/2012

By InsideRetail.Asia

The Lujiazui Pudong Qiantan ES4 Precinct Core Area, located in the south of Shanghai, has won honours in an international design competition.

Benoy's client, Lujiazui Group, has been responsible for the development and implementation of Shanghai’s Pudung CBD since the 1990s.

The population of the rapidly growing city in the east of China is expected to jump by 17 per cent over the next 10 years. The city, which boasted a population of 19.2 million at the end of 2010, is on course to have 21.4 million residents by 2015 and some 22.5 million by 2020. Given Shanghai’s rapid urbanisation, the strategically positioned Qiantan ES4 Precinct will be the third CBD of Shanghai and serve as a major public transport interchange and a waterfront entertainment destination.

The mixed-use community will attract residents, workers, regional visitors, retailers and tourists, ensuring the economic stability of Qiantan Precinct.

Qin Pang, project designer at Benoy, said the iconic development will form "an affluent multi-layered and well-connected city".

"The project is expected to attract RMB 100 billion in future investment to the area, which encompasses the North-South axis along Huangpu River and the East-West axis along Middle Ring Rd."

Qiantan MLP aeriel

The Masterplan design successfully integrates a mix of commercial, residential, cultural, and recreational uses. The 34 hectare core area will comprise over 1.8 million square metres of mixed-use development including:

• Retail and entertainment: 600,000sq.m.
• Office and hotel: 900,000sq.m.
• Residential: 300,000sq.m.
• Tall Tower: 300m.

Ian Hau, Urban Designer at Benoy, said the Benoy Masterplan put forward a vision to create Shanghai’s premier business address, residential community, transportation nexus and lifestyle destination for Shanghai - "a precinct that will be unique in its quality and sense of place".

"The concept incorporates an Urban Design framework for infrastructure, planning and design that will deliver an attractive place for workers, residents, and tourists. The Masterplan is intended to inform the large-scale urban, economic and real estate decisions, which will be made in the coming months."

Keywords: Benoy, Pudong

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