Darrell Wisbey has retail in his blood.
With a career spanning more than 30 years, his experience includes store operations, customer service, merchandising, finance, people skills, store selection, design and layout, leasing, manpower planning, training & development, product ranging and sourcing, importing, sales channel distribution, brand management, marketing and financial control.
Fifteen years working and living in Japan, Indonesia, Singapore, Malaysia, Philippines, (currently) and Hong Kong has given him a broad understanding of retail and how it works in Asian countries. While he understands the basic rules of retail are the same to achieve success, in markets with diverse culture, religion, social attitudes, lifestyle and business skills the attitude and actions can and usually are different.
Currently a Retail Business Advisor with Impact Retailing
he has previously worked with prominent retail brands including Daimaru Japan, Target Australia, Matahari Department Stores Indonesia and Makro Philippines.
Read this writer's work
More articles from Darrell Wisbey