Jon Bird has over three decades’ experience in retail marketing, starting as an advertising copywriter and Creative Director and progressing to agency management.
Jon was a founding partner of IdeaWorks, a specialist retail marketing agency headquartered in Sydney with satellite offices in Brisbane and Melbourne. He is currently IdeaWorks’ CEO, working across a vast range of retail clients from Big W to Dymocks, and a myriad of projects from one-off digital campaigns to complete retail brand reinventions.
Jon is passionate about best practice brand strategy and retail marketing and undertakes annual overseas retail study tours to keep up to date on current trends. He is a regular speaker at industry and retailer conferences.
Jon holds an MBA from Macquarie Graduate School of Management.
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