|
|
| Muffin Break makeover |
  
Posted Date: 29/08/2012
By Inside Retail
Muffin Break has launched a new brand strategy, aimed at Muffin Break’s core market of on the go, typically adult female consumers.
The revamp will see each store transformed to give customers a “me moment" vibe.
The new open space style cafes will feature a visible kitchen area, new colour scheme, full length and transparent muffin cooling cabinets, and other trimmings including light fixtures that resemble cooking whisks.
The first refurbished Muffin Break cafe will open at Sydney’s Birkenhead Point outlet centre on September 7.
Muffin Break owner, Foodco, said that based on research, Muffin Break customers not only want to see, hear, smell and feel the freshness of the Muffin Break daily baking process, but also seeks "a moment in my day just for me, when I can enjoy great coffee that’s good value, and get a fresh baked treat on the side."
Serge Infanti, MD of the Foodco Group and a former franchisee, said Muffin Break is prides itself on a commitment to quality and freshness.
“September 2012 will mark a new era for Muffin Break, one with greater interaction between bakers, baristas, and Muffin Break customers.
"We’ve come a long way since the Australian launch of Muffin Break in 1989 and we want to reward our customers for their long term loyalty,” he said.
“We’ll soon introduce a number of updates to our Muffin Break Club loyalty program and we’ll also extend our menu offering in response to the calls of today’s customers.”
Muffin Break first started in 1989 in Coolongatta Queensland. Foodco owns Muffin Break, Jamaica Blue and Dreamy Donuts franchises.
There are Muffin Break stores in Australia, New Zealand, the UK and more soon to roll out in India and other Asian markets. |
Join the discussion online: Be the first to leave a comment.
Please note: all comments are subject to moderation for legal reasons and to prevent spam. We'll approve your comment as quickly as we can. If you don't see it appear you do not need to repost it.
| Related news |
| |
 |
Dulux severs Masters dealLocal company pulls stock from Masters, as the US joint venture with Woolies buddies up to American company. |
|
 |
Surfwear brands caught in a rip In today's Inside Retail Digital weekly, we look at the local surfwear sector, and see
how several brands are searching the horizon for a sunnier patch of sky. |
|
 |
Paper clippings go digitalBargain hunters can throw away their supermarket receipts, with Shop A Docket launching an online platform. |
|
 |
Swan Services in adminNational cleaning company, with shopping centre clients, placed in voluntary administration. |
|
|
|
| |
|
|
| Editors Picks |
| |
|
|
 Visual spectacularFirst impressions can be lasting, and quality VM can say volumes about a retail store before a cu... |
 The new luxuryBaffled by fashion? French fashion consultant Jean Jacques Picart can simplify it for you. |
 Giving backWhile some department stores are struggling, Britain's John Lewis is an example of one getting it... |
 The perfect stormRetailers will face further pain as the impact of global fast fashion giants entering the Austral... |
|
|
| |
|