Harvey Norman goes mobile | IR News

Harvey Norman goes mobile

Posted Date: 17/08/2012

By Inside Retail

Harvey Norman has launched its first ever mobile friendly version of their Australian website.

The new site features an online store, product pages, including buying guides, deals, and user product reviews as well as store directory.

Harvey Norman, digital GM, Gary Wheelhouse said the access anywhere use is what makes the mobile website such a valuable tool for shopping.

“Researching a product often takes place on the fly, and not necessary when you are sitting in front of your computer”, Wheelhouse said.

“With our new mobile site users can find anything from big screen TVs to coffee machines from wherever they happen to be,” he added.

The mobile site can be used by customers in store, with the retail chain aiming to integrate the customer experience across all channels.

“While customers are in our stores, they can scan QR codes on any given product price ticket in store, revealing all the key product features and specs, read customer reviews, or even check a detailed buying guide.”

The Harvey Norman mobile website works on Android and Apple iOS devices and links to the groups' two other major brands, Domayne, and Joyce Mayne.

Keywords: Harvey Norman, online

Comments:

Join the discussion online: Be the first to leave a comment.

Leave your comment

CAPTCHA Validation

Code:

Name:
* Email:

Please note: all comments are subject to moderation for legal reasons and to prevent spam. We'll approve your comment as quickly as we can. If you don't see it appear you do not need to repost it.

Editors Picks

EXCLUSIVE FIRST LOOK: Open for business Williams-Sonoma, Pottery Barn, Pottery Barn Kids, and West Elm open the doors on their first Aust...	Rollercoaster ride isn't over yet Many retailers will see a light at the end of the tunnel in 2013, but shouldn't hope for a miracl...	Visual spectacular First impressions can be lasting, and quality VM can say volumes about a retail store before a cu...
The new luxury Baffled by fashion? French fashion consultant Jean Jacques Picart can simplify it for you.	Giving back While some department stores are struggling, Britain's John Lewis is an example of one getting it...	The perfect storm Retailers will face further pain as the impact of global fast fashion giants entering the Austral...