American luxury brand Coach plans to open 30 new stores in China by the end of June 2014.

The new stores will add to its existing 147 stores in the China region, including Hong Kong and Macau.

While its third quarter sales decreased by seven per cent to $1.1 billion, its China sales grew 25 per cent, allowing it to maintain its positive outlook.

Bain & Company has reported that China’s luxury sector is cooling down as more and more Chinese do their shopping abroad.

However, women’s categories and fashion still show strong momentum there, it says.