Zalora has been signed by beauty retailer Sephora as its online partner in Southeast Asia.

Launching in Singapore and Malaysia, this will be the first time Sephora will be available for customers to purchase online in the region, with further plans to expand to Thailand mid-year.

Sephora will have its own shop-in-shop on the Zalora site. With Zalora’s one to three day delivery time, free delivery with every purchase over a certain spend, free returns, and multiple payment methods including cash on delivery, customers will be able to get their Sephora fix any time of day, no matter where they are.

The addition of Sephora comes as Zalora continues to build on its already extensive offering of international fashion and beauty brands alongside its wide assortment of local labels. Zalora’s strong foothold in the region’s fashion and beauty e-commerce market means Sephora will launch to an already highly established customer base who are looking to purchase fashion and beauty items online.

“Having such a well-loved and aspirational brand such as Sephora come on board is a great example of how traditional retailers can partner with e-commerce to not only introduce their brand into new markets, but to improve the overall customer experience by seamlessly fusing online and offline shopping,” said Zalora regional MD Harry Markl.

While Sephora will launch on Zalora in Singapore and Malaysia first, there are plans to eventually expand to other Zalora markets in Asia Pacific within 2014.