Pepe Jeans opens Delhi flagship

British denim and casual wear brand Pepe Jeans has opened a flagship store in Delhi’s Connaught Place.

The store displays 3000 classic British-inspired lines from the latest Spring Summer ’14 Collection which is about contemporary fashion for the ‘strong and independent youth with an urban attitude and a romantic twist’.

On entering the two storey store, one gains a sense of the streets of London. Separate wall units and display systems dedicated to various collections add to the grandeur of the store. A distinctive ‘denim wall’ with a huge white Union Jack background highlights the new fits, styles and washes introduced this season. VM props like lamps, trunks and spools add to the vintage look.

“Pepe is setting a new benchmark of the ultimate international retail shopping experience. The international store layout has been designed to transport its customers into the streets of London and provide quality fashion products with an interactive environment,” said India CEO Kavindra Mishra.

“With this, Pepe Jeans is all set to showcase the most comprehensive and trendiest collection of denims and casual wear which will provide our consumers an exclusive shopping experience unlike any other brand,” he said.

Going forward Pepe Jeans will be aligning all its future stores to its international format.

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