Yogurt retailer Pinkberry is expanding into Japan, its 20th market.

Pinkberry has selected Royal Holdings, which operates 722 restaurants across several brands, as its franchisee for the Japan market.

The partnership provides growth opportunities in the market for both traditional stores and non-traditional venues, with an initial development plan for 50 stores.

“Critical to opening in Japan was to find a local partner who shared our values and was singularly focused on exceeding customer expectations day in and day out. We are proud to be working with the Royal Holdings team,” said Pinkberry CEO Ron Graves.

Having established in California in 2005, Pinkberry now has more than 250 stores worldwide in 20 countries.