Chow Tai Fook launches O2O model

Chinese jewellery retailer Chow Tai Fook is enhancing customer experience by launching an O2O (online to offline) business model.

MD Kent Wong said the online platform is aimed at facilitating customer interaction and product promotion, while the offline platform is to enable customers try the products and enjoy customer services.

Chow Tai Fook has a network of more than 2000 stores across China. About 600 new stores are to be added over the next three years, Wong says.

The company is optimistic it would be able to open 4000 stores in China within the next 15 years.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.