Rakuten has acquired PopShops, a Seattle-based technology company that provides online advertisers and publishers with a data analytics engine for product feeds.
Terms of the deal were not disclosed.
Founded in 2006, the PopShops platform and tools enable more than 4000 advertisers and 25,000 publishers, including comparison shopping sites, coupon portals, blogs, and loyalty programs to access the most up-to-date product information on millions of online retail products from a single source.
PopShops, now known as Rakuten PopShops, complements Rakuten marketing’s portfolio of digital marketing technologies and services, which include: affiliate marketing, display, lead generation, loyalty, retargeting and search marketing.
“Through this acquisition, we’ll continue to outpace the competition and strengthen our assets across all of the vital areas of digital marketing that will benefit from PopShops’s powerful analytics engine,” said Rakuten marketing CEO Yaz Iida.
Using PopShops, advertisers are able to increase sales by distributing the most current product information to publishers. More specifically, when consumers are shopping online, the quality of the data feed directly influences the likelihood of purchase.
“PopShops started with a single focus on being the top product and coupon feed platform and in just a few years, we were able to draw the attention of thousands of brand name advertisers and publishers,” said Rakuten PopShops MD Ashish Pandey.
Headquartered in Tokyo, Rakuten provides a variety of consumer- and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports.